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  • Don't reduce, Don't re-use, Don't recycle

    They say, if you put a frog in boiling water it’ll jump out. Put a frog in cool water and set him on the stove with a low fire under him and he’ll boil to death slowly. Maybe frogs are really like that, maybe not. Human beings on the other hand - human beings are definitely like that. April 20, 2010 gave us a boiling pot with the explosion on the BP operated Deepwater Horizon oil rig causing a massive oil spill that vomited out from the bowls of the earth covering ten thousand square kilometers in its toxic slick. The event burst into the headlines generating worldwide outrage, a hurricane of hate mail and tens of thousands of law suits. Hating BP CEO Tony Hayward became a global hobby amidst a mardi gras of finger pointing, explanation demanding and general bitching about the greedy oil merchants and the evil empire. All this is merely evidence that we humans love ourselves a good scapegoat.

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